ICM Promotions

Our Business Focus

Our strength lies in combining over 30 years of hands-on industry experience with the expertise of our team in sales, relationship management, product knowledge, business development, and creative promotion.

Our mission is simple: Connect exceptional products with the right markets, build lasting relationships, increase sales, and help businesses grow profitably.

 What We Do 

  • Business Development & Sales 

    We actively seek new customers through cold calling, face-to-face visits, product presentations, demonstrations, and negotiations. We open new accounts across cafés, restaurants, hotels, clubs, independent supermarkets, hospitality groups, and distributors.

  •  Account Management 

    We establish and maintain strong customer relationships, manage accounts through our CRM, coordinate orders with suppliers, handle customer enquiries, follow up on sales, and encourage repeat business and long-term growth.

  • Food Brokerage & Distribution 

    We represent quality food products, connect manufacturers with suitable buyers and distributors, develop new markets, and manage supplier and customer relationships. Suppliers remain responsible for manufacturing, invoicing, delivery, and product fulfilment unless otherwise agreed.

  •  Product Promotion & Marketing 

    We promote premium products, new discoveries, weekly specials, and bulk-buy opportunities through social media, product videos, interviews, and online shopping-style presentations. Our aim is to increase product awareness, generate enquiries, and drive sales.

  •  Business Growth & Customer Savings 

    We help hospitality and retail businesses discover competitive pricing, quality alternatives, and products that improve their profit margins. We work closely with suppliers and customers to identify opportunities that benefit both parties.

  •  Sales Operations & Administration 

    Our team manages territory planning, prospecting, appointments, customer databases, sales follow-ups, order coordination, supplier communications, and commission tracking to ensure professional and efficient service.

 Professional Overview 

Food Broker | Business Development | Sales & Account Management | Product Promotion

The founder Natasha, brings over 38 years of experience across retail, wholesale, hospitality, and foodservice. Together with our expert team at ICM Promotions, we specialise in connecting quality products with the right customers, developing new business opportunities, and building long-term relationships that generate ongoing sales.

We work closely with food manufacturers, suppliers, and distributors to introduce, promote, and grow their products throughout Melbourne and Victoria.

Contact us today to arrange a business consultation meeting

We look forward to meeting you and hearing all about your amazing business and products

Contact Us